![]() The most critical piece of information in a press kit is a press release explaining the news you are seeking coverage for. Here are some ideas for items to include along with their general purpose. So what ARE the contents of a media kit? That depends on your company and the media kit’s purpose. This means you’ll be relying on some common document formats to include in your media kit to make the journalist’s job easier. First, you’ll want to make sure you’re providing enough information for journalists to work with – without making the information package overwhelming or confusing. What Should a Media Kit Include?įiguring out what to include in your media kit is arguably the most challenging part. If you’re assembling a digital press kit for an event that just happened, include the best photos from the event, critical statistics like attendance and compelling quotes from attendees or stakeholders for reporters to use. Additionally, you’ll want photos and information on performers or speakers, pictures from past events, and key event branding elements. For upcoming events, press kits should include event details that are important to potential attendees, like location, date, cost, and activities, so that reporters can include them in their coverage. ![]() Having a digital press kit for an event increases your chances of media coverage and helps get the word out to potential attendees. In addition, having a central newsroom means you’re not creating kits from scratch when major events arise for your company. When reporters have a central location to check for company news and updates, they’re more likely to provide coverage outside major launches and milestones. When a company is often in the news, having a press kit or newsroom that is updated consistently can be ideal, both for journalists and for your company. You can also provide contact information for specific questions, and designate a press contact to streamline communication with journalists. It can be helpful to reporters to clarify the terms, key players, and company outlook with a press kit. Mergers and AcquisitionsĬompany mergers and acquisitions can be murky. Providing high-quality product images also ensures the media has access to clear product images to share with their readers. ![]() In addition to essential company information, product launch kits can include product specifications and material information, pricing, purchasing, and pre-ordering information, as well as sale locations. Product launch media kits provide the information journalists need to cover new products before they hit the marketplace to drive anticipation and sales. While some companies keep a standard media kit or newsroom available to offer reliable company information, most assemble them ahead of product launches, events, or organizational changes. You’ll find that press kits are often tailored towards a newsworthy event: something that’s time-sensitive that media outlets will want to cover. No matter the reason for assembling your press kit, you want to ensure you include the right items for journalists to use when covering your story. To promote an upcoming or new product or service.To provide general information to reporters.News is only news if it’s relevant to the public at the time of release, whether it’s an upcoming event or something that just happened, timing is a necessary consideration.Ĭompanies assemble press kits for many reasons, including: ![]() There are several types of newsworthy events, but the most crucial factor is that they’re timely. So, when do you need a public relations media kit? Journalists usually write or create stories about a company when something newsworthy happens or will happen. Essentially, a media kit makes it easier for a reporter to cover your company or story, increasing your chances of receiving publicity. What does “media kit” mean?Ī media kit or press kit (we use these terms interchangeably) is a collection of documents and media prepared by a company to provide essential information to journalists. Get Your Free PR Media Kit PDF Template What is a Public Relations Media Kit? ![]()
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