Listen to these songs first: “Quicksand,” “Switched Up,” “Big Decisions” Eric Skeltonįor fans of: Roddy Ricch, Rod Wave, Drake Pulling a hoodie over his head whenever he steps outside, $NOT presents the image of a rapper who likes to keep things low-key and mysterious, but if he keeps making addictive hits like “Mean” and “Like Me,” he might have to adapt to life as a superstar. The 300 Entertainment signee has been steadily building momentum over the past couple of years, earning a placement on the Euphoria soundtrack, releasing viral hits like “GOSHA,” and tapping director Cole Bennett for Lyrical Lemonade’s first back-to- back videos with the same artist. Separating himself from fellow Florida rappers who exploded on SoundCloud with loud and aggressive songs, $NOT uses his naturally deep voice in a more laid back way, effortlessly gliding over bass-heavy production as he delivers deceptively catchy melodies. “Some people say my sound is dark, but I don’t really see that,” $NOT told Pigeons & Planes. Listen to these songs first: “GOSHA,” “Mean,” “Like Me” These are Complex’s picks for the rappers to watch in 2021.įor fans of: Denzel Curry, Xavier Wulf, Tyler, the Creator So, if you want to stay ahead of the curve on what’s happening in rap and get a preview of what the future of the genre will sound like, here are the artists to keep an eye on. We also tried to avoid artists who were all over our Best of 2020 lists, like Sada Baby and 42 Dugg, so we could leave more room for rappers who we expect to break through and reach much larger audiences on a national level than they have in the past. So, while we expect to see rappers like Baby Keem ( 2019’s list) and Flo Milli ( 2020’s list) have big years in 2021, you won’t see their names here. Throughout 2020, new rappers figured out ways to make a splash during an extremely tumultuous year, and many of them show signs that they’re about to level up in 2021.įor the purposes of this list, we excluded artists who have been featured on our Rappers to Watch lists in past years. Will a new app like TikTok pop up and change the way people share and consume new music? How will virtual events evolve as the pandemic continues? Will festivals and major concerts return by the end of the year? Despite the uncertainty, however, there are clues that indicate which artists are closing in on their big breakout moments. And as we enter 2021, there are more questions than answers about what will unfold in the next 12 months. Each year, there are new variables that shape the success of up-and-coming artists.
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